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Contact Info
199 Dsa, Kemp House, 152-160
City Road, London, EC1V 2NX
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About Us

Learn about our team, our values, vision and mission.

Our Vision

We want every patient to understand their medical care. We want every patient to be confident to make good decisions with their doctors. We want every healthcare professional to feel confident to deliver care that is both evidence-based and patient-centred. This is how they ensure that care is safe, effective and high-quality.

Our Mission

We want to make the data and evidence-base for healthcare meaningful and accessible for every patient and every healthcare professional. We want them to be able to use and discuss this information at the point of care.

Our Values

We support the use of statistics to treat humans, not treating humans as statistics. We always strive to be:

We act with integrity, bringing meaning to data and always prioritising patients over profit.

Our design process is centred around patients & healthcare professionals. We continuously seek feedback to drive improvement.

We unlock the power of knowledge by facilitating understanding. We support patients & health professionals to make good decisions, together.

We ensure the accuracy of our resources and communicate based on evidence. We adopt a rigorous approach to evaluation and seek external validation wherever possible.

Meet Our Team

Our core team comprises an experienced and dedicated medical & pharmaceutical team, focused on developing personalized treatment.

Dr. David Neal


David is our CEO. He is currently a practicing doctor in North-West London. He has a medical degree and a first class BA Hons degree specialising in behavioural neuroscience, both from the University of Cambridge. Alongside this he helped build and scale a student led global health think tank, building it into a community interest company.

Siobhan Botwright


An experienced global health professional, Siobhan has held roles with a range of multilateral organisations including WHO, GAVI & The Stop TB Partnership. With a focus on communicable disease in low- and middle income countries, Siobhan has experience managing projects across innovative financing, multi-criteria decision-making, and HPV vaccination programmes across Africa and Asia.

Toby McMaster


A pharmacologist by training, Toby has worked in digital marketing, helping a range of companies grow, including a leading UK start-up. He now works in public sector consultancy supporting hospitals and other healthcare bodies from operational level processes to high level strategy. He has a background in communications, including experience at WHO.

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